Audience

 What is the audience?
 An audience is the people that consume media.

Why are audiences important?
  The audience is important for the media industry because if there wasn’t an audience there wouldn’t be any media.  The audience is important media because this is how they base their productions, for example if there was a larger percentage of people watching actions then comedy’s then more actions will be filmed because appeals to a larger range of people.

The impact of technology on the  audience?
 New technology has had an impact on the media because audiences have become more fragmented.  Fragmented means the division of audience into smaller groups due to wide spectrum media outlets.  Larger priority of the audience are now using on demand, catch up, phones etc  Technology has affected how audience watch their programs in this way.  Whereas before technology you had to tune in at a certain time on a certain day to watch a program.

 Types of audiences?
 There are two types of audiences a mass audience and niche audience.  When there is a large  amount of people that are watching a certain program this is mass audience.  Niche audience is a Smaller range of people with a more unique interest this is a niche audience.

 Two main systems of  categorising audiences?

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